Jennifer Laudano is the senior director of communications and community engagement for the National Academy for State Health Policy where she combines her expertise working with the media, building outreach strategies, and creating compelling online content to disseminate research and information to key audiences across the country. Most recently, she served as the director of communications for the Pew Charitable Trusts. Her work in developing messages, providing strategic guidance and building communications and outreach plans to achieve policy goals span many critical issues including health policy, criminal justice, and election administration. Jennifer has worked in the policy, issue advocacy and campaign fields for over 20 years. She served as communications director for two national organizations focusing on health. At Families USA, Jennifer was one of the original architects of the national “Cover the Uninsured Week” initiative, launching a ten-year media campaign to educate the public and policymakers on the needs of the uninsured. At the Campaign for Tobacco-Free Kids, Jennifer directed an advocacy and media campaign that contributed to the successful passage of landmark federal legislation to give FDA regulatory authority over tobacco products. Jennifer started her career in Missouri where she worked in state government and on campaigns for numerous elected officials.