The Affordable Care Act is expected to result in millions of individuals obtaining health care coverage—many for the first time. States have already invested significant resources to develop outreach and enrollment strategies to reduce the number of uninsured children. Lessons from children’s coverage programs, specifically the Children’s Health Insurance Program (CHIP) and Medicaid can help shape the strategies needed to reach, assist, enroll and retain individuals and families in the near future. This brief is part of a series that explores lessons from children’s coverage programs. What a Difference a Dollar Makes: Affordability Lessons from Children’s Coverage Programs that can Inform State Policymaking under the Affordable Care Act is the first brief in this series.