How to Slice the Pie? Market Segmentation

Affordability remains a significant concern for consumers as premiums and deductibles continue to rise across all health insurance markets. Short-term limited duration plans, association health plans, and others compete for consumers, potentially leaving them with limited coverage and threatening to disrupt the risk balance for more robust coverage. This session explores how states are positioned to take a key role in optimizing their markets through regulation and pursuit of State Innovation Waivers. State health insurance and state-based marketplace officials share policies they are pursuing to preserve choice, affordability, and a healthy market risk.